Do a Floor Plan; Make Your Client Say “Wow”!

One of the first questions buyers often ask after seeing photos of a house is, “What’s the floor plan like?” A custom 3-D Floor Plan answers that question, and makes buyers say “Wow!”

A 3-D Floor Plan enables a buyer to “move into” your home; they can assign rooms, move their furniture in, and envision a lifestyle – family dinners, birthday parties, barbeques with friends, etc. It lets them see how the individual rooms fit together to form an organic “whole.” And it provides a great outline on our web sites and our flyers…

Every listing I serve has a flyer box out front filled with dual-sided flyers printed on glossy, extra-heavy paper, and featuring full-color photos, a floor plan of the home on the back, and key selling features. The best part of the flyer, though, is the web address to the property’s custom website, where potential buyers can get every last view and detail of your home. Many buyers have started viewing my websites on their internet-connected smart phones from inside their cars in front of the home after getting the website off a flyer from the flyer box.

A 3-D Floor Plan serves as a great tour guide on my custom property websites. When buyers hit the site, they see the layout of your home, and as they click on each room of the floor plan, they are presented with a slide show displaying the room from every angle, and focusing on the special features of the room. At the same time an audio track shares the special features and unique charms of the room. (For an example, go to http://www.2972oldarcataroad.com/)

As buyers view all of the photos, the virtual tours, and the floor plan, and as they hear of the special features of your home on the audio track, their hearts and minds are engaged, and they will begin to see the value in your home that you see. Then they will be more likely to pay the price you want for your home.