I Made My Sellers an Extra 6.7%!

I made my sellers an extra 6.7% on their sales price!

My client had been listed before at $1M with a different agent. He was shocked when I told him his property was worth $750,000. He really wanted to sell, and he loved my Big WoW Marketing package, with it's custom website, but he said he couldn’t go below $850,000. I told him I would market his property at $849,000, and we’d give it our best shot. If it didn’t sell, at least he knew that he was getting the best marketing possible, and we could either reduce the price or try again at a later date.

After 9 months at $849,000, the perfect buyers appeared from Los Angeles. They commented on each of their visits to the property how beautiful the website (www.15500DyervilleLoop.com) looked and how it showed off the property. So when they brought a cash offer at $700,000, we knew they were really interested.



I presented the offer, and my Seller decided to counter at $800,000. The buyers countered us at $750,000. I told my Seller that this was probably the best deal we would be able to get, and that I couldn’t even guarantee that it would appraise for more than this, should the next buyer need a loan of some kind. $800,000 was as low as he would go, though. I made the best case I could to the Buyers’ agent, and hoped for the best.



In the meantime, the website traffic for the home took off! Our weekly average went up over 300%. I can just imagine the Buyers asking themselves, “$800,000! Is this place worth it? What do they see in it? Let’s go look at that web site one more time!” And every time they did, the views and selling features wormed their way into the buyers’ hearts and minds.



Bottom line - they accepted our $800,000 counter offer and we closed escrow. My Big WoW Marketing made my Seller an extra $50,000, or 6.7%, in his pocket. And it didn’t cost him a penny extra!

If the only tool you have is a hammer, you tend to treat everything like a nail. If the only tool a Realtor has is a price reduction, the property seller is the one who gets beat on. Custom websites - with a 3-D custom floor plan, Virtual Tours with Hotlinks, and the unlimited ability to show off a property to a buyer- are changing the way we market properties. Embrace them, and put more money in your sellers' pockets. They will return the favor!