Marketing Your Home on the Internet

Upwards of 90% of homebuyers today use the internet as a primary tool in their real estate search, but a clear understanding of how real estate on the internet works can maximize the effectiveness of your homes internet advertising.

The two primary portals for buyers onto the real estate internet are the local Realtor MLS’s (multiple listing services) and real estate property search websites like Realtor.com, the most popular real estate web site in the world. Both of these types of tools are indispensable in marketing your home. The first step in an aggressive internet marketing campaign is to maximize the use of these tools by putting as many attractive photos, floor plans, maps and other images into these databases as possible. Similarly you should list as many positive selling features of the home as space allows. In my local database, this means using all 400 characters (80 words), and on Realtor.com this means using 25 photos to show off a home. For many homes, though, this is simply not enough space to adequately display the home’s features. How do I get around these limitations?

Property specific websites! With a custom website built specifically for your home, we can feature as many selling features, photos, floor plans, maps, and virtual tours as we want. We don’t need to leave any selling feature out! Then the website can be mentioned prominently in the local MLS database and on Realtor.com to supplement all of the materials on those sites. You can mention a website on a custom flyer, on a business card, on a TV ad, in a newspaper or trade publication ad. I can even mention it here: go to www.420McKinley.com to see what I’m talking about.

So don’t let the system limitations stop you from showing off your home to the 90% of buyers using the internet every day. Go the extra mile with a property specific website, and hook the heart and mind of those buyers so that your home stands out above the rest.