What’s so Great about Property Websites?

With upwards of 90% of homebuyers using the internet to search for homes, marketing your home on a property specific website is a great way to gain a competitive advantage over other listings.

http://www.2972OldArcataRoad.com/

While property search sites and MLS services must put limits on the data about specific features, a website dedicated to your home provides unlimited – and I mean unlimited – space to display as many of the selling features of your home as you desire. With a website, I can show people your home through photographs, interactive virtual tours, 3-D floor plans, diagrams, maps, aerial photos, text, video...our creativity is the only limit to the features we can show! Virtually no selling feature of your home needs to be sacrificed because of other people’s space limitations. With a website, I can show a potential buyer the selling features that other homes just can’t show.

For example, I had a client with an elderly mom, and when they remodeled her bathroom, they made the towel racks into stud-mounted grab rails. You can’t take a photo to show a stud-mounted grab rail. If your space is limited, you won’t waste it to tell a buyer about a stud-mounted grab rail. If you tour the home you can’t see that it’s a stud mounted grab rail. But on a website, we can tell about the stud-mounted grab rail, and the multitude of other similar features that just can’t be explained or shown in the limitations of traditional marketing media. We can tell about the brilliant color of the tree out front that will bloom 5 months from now. We can tell about the way the sun comes through a certain window in the evening. We can tell about the custom, hidden features that a proud owner builds into his home. We can show the perfect spot for the Christmas tree. The list is, literally, limitless.

                                                                                                                http://www.420Mckinley.com/

Additionally, a website with such rich content invites potential buyers to spend hours searching through your home, while they are spending only minutes looking through our competitors! All the while our selling features are becoming implanted into their hearts and minds. When they finally tour our home, they feel like they’ve already been there, and they recognize the features we’ve already told them about. When they tour our competitors’ homes, they don’t even notice many of the features of that home. The end result is a home sold more quickly, and for a higher price than similar homes marketed in the traditional way.