Sunday, January 17, 2010

Get Your Money’s Worth

If you have a $300,000 house, you're going to pay your Realtor $18,000 to sell it for you. That's a lot of money! What are you getting for all that cash? I met with a couple of clients yesterday and had that discussion, and was reminded how much clients love to see my Custom Marketing Plan, which lays out everything I'm going to do for them in exchange for the commission I receive. Here it is; tell me what you think about it!

o Complementary Staging
o Input into MLS
o Yard sign
o with Spotlights
o with Flyer boxes
o Double-sided Flyers with Floorplan
o Business Card Flyers
o Tri-fold/Brochure
o 2 property specific Websites– branded & unbranded
o Virtual Tour
o YouTube videos
o Print & Broadcast Advertising
o Eureka Times Standard - local newspaper
o Home Magazine- local glossy real estate magazine
o Elegant Homes Report - national real estate magazine
o Suddenlink Home Source - local cable real estate channel
o Internet
o Mingtree.com
o Realtor.com (& over 12 other websites)
o Craig’s List (& other associated sites)
o Open House/Party
o Ming Tree Agents Office Tour
o Humboldt Association of Realtors tour

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