Friday, July 16, 2010

Should I Use a Broker, a Realtor, or Someone Else?

Who should you use to represent you in a real estate transaction? An agent? A broker? A Realtor? Here's a brief explanation of real estate agency.


An agent is someone who acts on behalf of another person. A real estate agent acts on behalf of his client to buy or sell real estate. In California, the "agent" is the agency for which the individual "agent" works. I am an agent, but I work for the agency, Ming Tree GMAC Real Estate. Ming Tree GMAC is the agent of record.

Per California law, each agency must be run by a Broker of Record. This is a person who has been licensed as a real estate broker by the state, and who takes responsibility for all of the real estate activities that occur under the license of the agency, or brokerage. A Broker of Record might choose to hire no one, and to operate as an independent agency. In that case, he is the broker of record, and the salesperson; he must keep up with the latest court cases and laws about real estate, the latest technology, the latest marketing strategies - he is a one man shop! He does it all.

Other brokers of record might choose to hire other real estate agents to work as sales people within their agency. These sales people can have a brokers' license (often they are called broker associates) or a salesperson's license. In this type of agency, the broker of record concentrates on the legal issues, institutional marketing, and support systems of the agency; the salespeople focus on meeting with clients and selling real estate. While a brokers' license does give a certain amount of additional credibility to a salesperson, it doesn't necessarily make them a better agent. One of the top agents in our office only recently got his brokers license, after he had a successful 15 year career as one of the top agents in the county!

Brokers of record, broker sales people, and licensed sales people are Realtors if they are members of their local Realtor association, like the Humboldt Association of Realtors, their state association (California Association of Realtors) and the National Association of Realtors. These associations are trade associations, and all of their members are designated as Realtors.

I am a real estate sales person licensed to sell real estate throughout the state of California. The agency for whom I work, Ming Tree GMAC Real Estate, has approximately 30 sales agent, an office manager, a transaction coordinator, an agent education coordinator, and a marketing coordinator. All of this help means that I can focus on my clients and meeting their real estate needs. Call me at (707) 499-7111, or drop by my website so I can help you with your real estate needs.

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